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You are here: Home / Archives for Michelle McFarlane

12 Things You Should Know About Becoming a Personal Shopper

By Michelle McFarlane

12 Things You Should Know About Becoming a Personal Shopper

  As told to Arielle Pardes by Michelle McFarlane     September 06, 2016 It can be easy to trivialize a job like this, but you can change someone's life. 1. You have to learn the basics of fashion — you can't just "wing it." I didn't go to style school, but I was a model and learned from … [Read more...]

Filed Under: Blog Tagged With: how to become a personal shopper, how to become a personal stylist, how to become a stylist, how to become a wardrobe consultant, how to become an image consultant, Image Consultant, image consultant training, personal shopper, personal shopper jobs, personal shopper training, personal shopping, personal styling courses, personal stylist, personal stylist courses, personal stylist training, Style School, Wardrobe Stylist

SEO, Cosmo, and the Marketing Down-Low… How to do SEO

By Michelle McFarlane

SEO, Cosmo, and the Marketing Down-Low… How to do SEO

  I recently got interviewed by Cosmopolitan.com. They reached out to me and asked if I would be willing to be interviewed for one of a series of articles they were writing and I was like, “hell yeah!” I mean, I said “sure, no biggie.” The writer had reached out to me through my personal … [Read more...]

Filed Under: Blog Tagged With: Cosmopolitan magazine, fashion styling courses, Fashion Stylists, Google, Google Search, how to become a fashion stylist, how to become a personal shopper, how to become a personal stylist, how to become a stylist, Internet Marketing, Internet Search Engines, Keyword Research, Local Search, Marketing, Marketing System, online courses, Organic Search Results, personal shopper jobs, personal stylist courses, Search Engine Optimization, Search Engines, Search Engines Algorithms, Search Engines Searches, Search Tool, Seo Strategies, Seo Tactics, Seo Tips, Web Search Engine

8 Must Haves to Succeed As A Personal Stylist…They’re Not What You Think

By Michelle McFarlane Leave a Comment

8 Must Haves to Succeed As A Personal Stylist…They’re Not What You Think

She looked at me expectantly...then a little shocked...and I knew that my answer was far from what she was expecting to hear. I was having lunch with another personal stylist who had been styling for about a year and she had begged for a meeting because she was stuck. Her business was … [Read more...]

Filed Under: Blog Tagged With: 3rd party payment processor, automate your business, autoresponder, Business Decisions, Business Owners, Email, email list, Facebook, facebook marketing, freemium, get response, Growing Your Business, how to become a personal shopper, how to become a personal stylist, how to become a stylist, lead magnet, Marketing, marketing funnel, Marketing System, merchant account, Online Business, personal shopper, personal shopper jobs, personal shoppers, personal shopping, personal shopping courses, personal shopping jobs, Personal Styling, personal styling courses, Personal Styling Services, personal stylist, personal stylist courses, personal stylist jobs, personal stylist website, Pinterest, sales funnel, Social Media, social media marketing, Social Media Platforms, stylist school online, Successful Business, Wardrobe Consultant, Wardrobe Stylist, write a blog

Creative Customer Retention Strategies to Make More Money

By Michelle McFarlane 3 Comments

Creative Customer Retention Strategies to Make More Money

Why Just Offering a Superior Service or Product Isn’t Enough To Succeed. You need creative customer retention strategies to make more money by building a loyal client base for your business. Isn’t it funny that a nice appearance – a simple, professional looking, well designed piece of paper, for … [Read more...]

Filed Under: Pers Shop Strat Pre-Launch Content Tagged With: Business, Business Owners, Customer Experience, Customer Retention, Customer Service, Get Clients, how to become a personal shopper, how to become a personal stylist, how to become a stylist, Image Consultant, Loyal Customer, Marketing, personal shopper, personal shopper jobs, personal styling courses, personal stylist, personal stylist courses, Repeat Customers, Service Offerings, stylist school online, Successful Business, Superior Service, Wardrobe Stylist

6 Actionable Insights And Steps That Raised My Business Out of Daily Struggle

By Michelle McFarlane 3 Comments

6 Actionable Insights And Steps That Raised My Business Out of Daily Struggle

If your business isn’t making money, it’s not a business. It’s a hobby. In order for your business to move forward and generate revenue, you need to be taking steps in the RIGHT direction. They don’t have to be monumental steps, just consistent action that moves you forward. So…are your steps … [Read more...]

Filed Under: Pers Shop Strat Pre-Launch Content Tagged With: actionable insights for business, Business, Business Owners, Dream Job, how to be productive all day, how to become a personal shopper, how to become a personal stylist, how to become a stylist, how to build a business, how to start an online business, personal shopper jobs, personal shopping jobs, personal styling courses, Style School, stylist school online, Successful Business

Digital Marketing Automation Grew My Business and Helped Me Work Less

By Michelle McFarlane Leave a Comment

Digital Marketing Automation Grew My Business and Helped Me Work Less

There are a million things to do in your business. If you don’t know the essentials to focus on, you will find yourself working on the unimportant, get stuck spinning your wheels, and stall your business. Today’s technology allows some of the most important parts of our businesses, like online … [Read more...]

Filed Under: Pers Shop Strat Pre-Launch Content

Is This Kind of Marketing Failing Your Business?

By Michelle McFarlane Leave a Comment

Is This Kind of Marketing Failing Your Business?

Marketing is the driving engine to the success of my business. But there are many types of marketing out there. One, in particular, brought NO clients to my business. So, what is right for your business? This one type of marketing, which I'll get into soon, you must avoid at all costs. Read on to … [Read more...]

Filed Under: UPSB Pre-launch content

Purposeful Tiny Steps…BIG Mountain of Goals

By Michelle McFarlane Leave a Comment

Purposeful Tiny Steps…BIG Mountain of Goals

 Obstacles are part of life. Without a doubt they are part of building goals and achieving dreams. Everyone reading this has a series of obstacles to get through. What are you doing with yours?   I want to share something that I believe is much more important to the big picture about what … [Read more...]

Filed Under: UPSB Pre-launch content

The 3-Letter Word that Could Bomb Your Business

By Michelle McFarlane Leave a Comment

The 3-Letter Word that Could Bomb Your Business

Sometimes doing what seems natural and instinctively proper in your business could actually be harming it. Are you guilty of doing this in your business? Today, you’ll discover the 3-letter word that could single-handedly ruin your marketing campaign, killing it dead in its tracks. In fact, you … [Read more...]

Filed Under: UPSB Pre-launch content

Why Did I Create the Ultimate Personal Styling Business Program?

By Michelle McFarlane Leave a Comment

Why Did I Create the Ultimate Personal Styling Business Program?

Why did I take the time to create this program? First and foremost, this program was born out of my own need to hire really great stylists for The Shopping Friend as contractors. I needed stylists who were already running their own businesses and succeeding. I had a tough time finding … [Read more...]

Filed Under: UPSB Pre-launch content

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  • 12 Things You Should Know About Becoming a Personal Shopper
  • SEO, Cosmo, and the Marketing Down-Low… How to do SEO
  • Why Did I Create the Ultimate Personal Styling Business Program?

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