As told to Arielle Pardes by Michelle McFarlane September 06, 2016 It can be easy to trivialize a job like this, but you can change someone's life. 1. You have to learn the basics of fashion — you can't just "wing it." I didn't go to style school, but I was a model and learned from … [Read more...]
SEO, Cosmo, and the Marketing Down-Low… How to do SEO
I recently got interviewed by Cosmopolitan.com. They reached out to me and asked if I would be willing to be interviewed for one of a series of articles they were writing and I was like, “hell yeah!” I mean, I said “sure, no biggie.” The writer had reached out to me through my personal … [Read more...]
Why Did I Create the Ultimate Personal Styling Business Program?
Why did I take the time to create this program? First and foremost, this program was born out of my own need to hire really great stylists for The Shopping Friend as contractors. I needed stylists who were already running their own businesses and succeeding. I had a tough time finding … [Read more...]
The 3-Letter Word that Could Bomb Your Business
Sometimes doing what seems natural and instinctively proper in your business could actually be harming it. Are you guilty of doing this in your business? Today, you’ll discover the 3-letter word that could single-handedly ruin your marketing campaign, killing it dead in its tracks. In fact, you … [Read more...]
Purposeful Tiny Steps…BIG Mountain of Goals
Obstacles are part of life. Without a doubt they are part of building goals and achieving dreams. Everyone reading this has a series of obstacles to get through. What are you doing with yours? I want to share something that I believe is much more important to the big picture about what … [Read more...]
Is This Kind of Marketing Failing Your Business?
Marketing is the driving engine to the success of my business. But there are many types of marketing out there. One, in particular, brought NO clients to my business. So, what is right for your business? This one type of marketing, which I'll get into soon, you must avoid at all costs. Read on to … [Read more...]
Digital Marketing Automation Grew My Business and Helped Me Work Less
There are a million things to do in your business. If you don’t know the essentials to focus on, you will find yourself working on the unimportant, get stuck spinning your wheels, and stall your business. Today’s technology allows some of the most important parts of our businesses, like online … [Read more...]
6 Actionable Insights And Steps That Raised My Business Out of Daily Struggle
If your business isn’t making money, it’s not a business. It’s a hobby. In order for your business to move forward and generate revenue, you need to be taking steps in the RIGHT direction. They don’t have to be monumental steps, just consistent action that moves you forward. So…are your steps … [Read more...]
Creative Customer Retention Strategies to Make More Money
Why Just Offering a Superior Service or Product Isn’t Enough To Succeed. You need creative customer retention strategies to make more money by building a loyal client base for your business. Isn’t it funny that a nice appearance – a simple, professional looking, well designed piece of paper, for … [Read more...]
8 Must Haves to Succeed As A Personal Stylist…They’re Not What You Think
She looked at me expectantly...then a little shocked...and I knew that my answer was far from what she was expecting to hear. I was having lunch with another personal stylist who had been styling for about a year and she had begged for a meeting because she was stuck. Her business was … [Read more...]
