As told to Arielle Pardes by Michelle McFarlane September 06, 2016 It can be easy to trivialize a job like this, but you can change someone's life. 1. You have to learn the basics of fashion — you can't just "wing it." I didn't go to style school, but I was a model and learned from … [Read more...]
SEO, Cosmo, and the Marketing Down-Low… How to do SEO
I recently got interviewed by Cosmopolitan.com. They reached out to me and asked if I would be willing to be interviewed for one of a series of articles they were writing and I was like, “hell yeah!” I mean, I said “sure, no biggie.” The writer had reached out to me through my personal … [Read more...]
8 Must Haves to Succeed As A Personal Stylist…They’re Not What You Think
She looked at me expectantly...then a little shocked...and I knew that my answer was far from what she was expecting to hear. I was having lunch with another personal stylist who had been styling for about a year and she had begged for a meeting because she was stuck. Her business was … [Read more...]
Creative Customer Retention Strategies to Make More Money
Why Just Offering a Superior Service or Product Isn’t Enough To Succeed. You need creative customer retention strategies to make more money by building a loyal client base for your business. Isn’t it funny that a nice appearance – a simple, professional looking, well designed piece of paper, for … [Read more...]
6 Actionable Insights And Steps That Raised My Business Out of Daily Struggle
If your business isn’t making money, it’s not a business. It’s a hobby. In order for your business to move forward and generate revenue, you need to be taking steps in the RIGHT direction. They don’t have to be monumental steps, just consistent action that moves you forward. So…are your steps … [Read more...]
Find Out How These 11 Successful Women Start Off Their Mornings
Morning time for me is such a light, hopeful, motivational time. I truly get the sense that it’s the start of something new and fresh every day. Especially when I’m in California or Colorado and the morning sunshine streams in through the windows like bits of heaven. I make sure to do … [Read more...]
A Great Personal Shopping Experience Through the Eyes of a Client
Sometimes when you’re working as a personal stylist and shopper, you can lose sight of how your clients are perceiving your styling services. One of my personal stylists, who had worked for The Shopping Friend for years, was shocked when she found out that one of … [Read more...]
Simple Common Sense Tips Every Savvy Personal Stylist Must Remember
When you work as a personal shopper or stylist you are working one-on-one with people. And there are certain, proper ways to engage with people that usually are successful in making them comfortable and happy with you. But sometimes, when you’re tired or you’ve been doing it for a … [Read more...]
The Ultimate Personal Styling Business
Create a successful business that allows you to work your passion and affords you freedom. Join the Ultimate Personal Styling Business Program to enter a world of entrepreneurs all working to bring their businesses to new heights. This step-by-step business plan shows you how to create a valuable … [Read more...]
Master Course on Fashion Styling, Editorial and Celebrity Styling
COMING SOON! Our Master Course in Fashion Styling, Editorial and Celebrity Styling is now closed. Want us to contact you when we open up? Our Fashion, Editorial and Celebrity Styling course encompasses everything you need to know to become a successful fashion stylist in the world of red carpets, … [Read more...]
