As told to Arielle Pardes by Michelle McFarlane September 06, 2016 It can be easy to trivialize a job like this, but you can change someone's life. 1. You have to learn the basics of fashion — you can't just "wing it." I didn't go to style school, but I was a model and learned from … [Read more...]
SEO, Cosmo, and the Marketing Down-Low… How to do SEO
I recently got interviewed by Cosmopolitan.com. They reached out to me and asked if I would be willing to be interviewed for one of a series of articles they were writing and I was like, “hell yeah!” I mean, I said “sure, no biggie.” The writer had reached out to me through my personal … [Read more...]
8 Must Haves to Succeed As A Personal Stylist…They’re Not What You Think
She looked at me expectantly...then a little shocked...and I knew that my answer was far from what she was expecting to hear. I was having lunch with another personal stylist who had been styling for about a year and she had begged for a meeting because she was stuck. Her business was … [Read more...]
Creative Customer Retention Strategies to Make More Money
Why Just Offering a Superior Service or Product Isn’t Enough To Succeed. You need creative customer retention strategies to make more money by building a loyal client base for your business. Isn’t it funny that a nice appearance – a simple, professional looking, well designed piece of paper, for … [Read more...]
6 Actionable Insights And Steps That Raised My Business Out of Daily Struggle
If your business isn’t making money, it’s not a business. It’s a hobby. In order for your business to move forward and generate revenue, you need to be taking steps in the RIGHT direction. They don’t have to be monumental steps, just consistent action that moves you forward. So…are your steps … [Read more...]
6 Essential Tips On How To Become A Personal Stylist And Be Successful
“How do I become a personal stylist?” I get this question about 2-3 times a day. Usually through email. And I honestly don’t even know where to begin in answering that question. Why? Because I think I took over 10,000 steps, if not more, to get where I am today. So how do I explain … [Read more...]
Find Out How These 11 Successful Women Start Off Their Mornings
Morning time for me is such a light, hopeful, motivational time. I truly get the sense that it’s the start of something new and fresh every day. Especially when I’m in California or Colorado and the morning sunshine streams in through the windows like bits of heaven. I make sure to do … [Read more...]
Meet The Insiders – Our Very Own Personal Stylist, Michelle McFarlane, Is One
Find out what made model and actress, Michelle Liberman (now the face of The Shopping Friend), switch from 'getting styled' to 'styling others'. Shopilist's Community of Insiders chose our very own Michelle McFarlane (Liberman - yes, she got married!) as one of their Los Angeles Insiders. They sat … [Read more...]
A Great Personal Shopping Experience Through the Eyes of a Client
Sometimes when you’re working as a personal stylist and shopper, you can lose sight of how your clients are perceiving your styling services. One of my personal stylists, who had worked for The Shopping Friend for years, was shocked when she found out that one of … [Read more...]
Simple Common Sense Tips Every Savvy Personal Stylist Must Remember
When you work as a personal shopper or stylist you are working one-on-one with people. And there are certain, proper ways to engage with people that usually are successful in making them comfortable and happy with you. But sometimes, when you’re tired or you’ve been doing it for a … [Read more...]
