Tomorrow, I have a husband and wife that The Shopping Friend is providing personal styling services for. They are from Australia and hired a concierge service in Sydney to set up their whole package. The concierge service called me.
The wife wants personal shopping for her and her husband, her hair done in a luxury LA salon, and her makeup professionally done so she can go out tomorrow night and look amazing. All in one day.
This is where The Shopping Friend comes in. These are one of the typical services that The Shopping Friend sets up for clients, especially overseas clients who don’t necessarily know where to go when they are traveling to places like Los Angeles, New York, or Denver.
Even reputable, international concierge companies don’t know all the best of the best places or professionals and turn to local experts (personal stylists and shoppers) to fill the holes of a premiere package that they are providing for their clients.
To be that expert that concierges turn to, you have to have resources that go beyond yourself. Many personal stylists are one-woman shows. That can work for some, but it has its limitations. Personally, I like to have several stylists with strengths in different areas working alongside me. It helps with client overflow and I can match clients to a personal stylist that is best-suited for them.
If you know how to become a personal stylist with options, resources, and packages to offer your clients, you’re on your way to building a personal styling business that can scale.
But aside from working with other personal stylists, here are the four other lifestyle professionals that I think every personal stylist should have as part of their team.
1. Concierge Services
Concierge services are awesome. They tend to work with clients who like to use personal styling services. And there are tons of concierge services. All over the world.
If you live in a city that attracts many tourists with its shopping, reaching out to concierges and introducing yourself to them couldn’t hurt. And make sure you put together a package that represents your company well. Most of these concierge services deal with quality and luxury so they can satisfy their clients. Make sure you meet the standard.
2. Makeup Artist
Female clients tend to hire personal stylists and image consultants because they are looking to improve their image. And their image goes beyond their clothes.
We have many women who either want a professional makeup artist to do their makeup for an event, or they want to learn how to do daily makeup that helps them look naturally gorgeous on a daily basis.
Either way, having a makeup artist that you can refer your clients to not only helps your client and the makeup artist who gets the new business, but it helps you in various ways.
You’ve improved the experience your client has with you, leading to them either hiring you again, referring you to others, or writing glowing reviews about your service. The makeup artist will definitely appreciate your referral and give back to you when the opportunity arises.
Giving to others always come back to you. We all know this. It’s life. Whether you believe it’s God or karma, it’s how the world works
3. Hair & Coloring Stylist
Partnering with a great hair stylist and colorist has pretty much the same kind of benefit as having the talented makeup artist in your back pocket. Everyone benefits. Your client, your hair team, and you!
4. Dating or Relationship Coach
The relationship coach is the only professional on this list who is not part of my clients’ experience tomorrow. But partnering with one is no less valuable.
It’s totally beneficial on all sides.
Many personal styling clients hire personal styling services because they want to improve their image for the dating world. But a good number of those clients also desire professional relationship help with navigating through the dating
Building your team grows your business
If you’re a personal stylist, finding quality partners in these fields can be mutually beneficial for all involved. Discovering symbiotic relationships with skilled partners who compliment your service not only improves your customers’ experience but also leads to growth.
Not only can cross promotion with your partners expand your reach to new clients who wouldn’t otherwise have looked for your services, but you will be bringing new business to your partners. And there is nothing more positive and blessed than productively and economically spreading the wealth through references.
So partner up with talented people and help each other out. Do webinars together, write guest posts for each other’s websites, hold a class together, throw an event…the opportunities are endless.
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