Are You Ready to Roll Your Sleeves Up, Build Your Styling Business, And Make a Living Being Creative?
Welcome! To all the established Stylists, the Styling newbies, and the savvy Fashionpreneurs!
I'm here to make it easier for you to set up, launch, and grow a complete and profitable personal styling business.
I'm thrilled you're interested in Stylist School Online, THE ONLY online business school for stylists and fashionpreneurs.
In this program, I'll show you, step by step, how to use the latest tools of entrepreneurship to not only become a successful personal shopper and stylist, but show you how to run a profitable and value-driven business that could profoundly change your life.
Unlike other style or fashion schools, I go in-depth into the business side of styling so you can actually succeed and make a living.
You'll learn the skills, strategies, and tools you need to bring your dream business to life.
You can do this. You don't have to choose between making money and loving what you do.
Never had a client or owned a business? Already a personal stylist but no real business? Struggling to get your business to the next level? Can't figure out how to make a consistent living?
Whether you're a total beginner or an experienced business owner, I can help you.
Hi friend, I'm Michelle. My mission is to help you design and create the life and calling that you were meant to live, for you and the world.
I am the founder of Stylist School Online and the premier personal styling company, The Shopping Friend.
Myself and my businesses have been featured on CNN, CBS's Let's Make a Deal, Cosmopolitan, NY Post, Glamour, Red Book, CNTV, and What to Wear among others.
My businesses have allowed me to travel the world, make time for my family, and work from anywhere.
After years of working as a model and actress in NYC and LA, constantly struggling with how to make money between jobs, I began to hungrily crave flexibility, freedom, financial security, and working for myself in my life. It eventually became the primary vision for my life.
I DIDN'T START HERE. I started out just like you.
I was modeling and acting when I stumbled across my first personal styling client.
I didn't even know this was a job until someone asked me for my help. Then I realized that this was a solution to so many people's image and style issues and I could be of service to them and build an actual business.
So I worked with my first 5 clients for free and then put out a tiny free ad in New York City, advertising my services. From there I figured the rest out.
A couple years later I launched my first website. There were no personal styling courses at the time and I had no formal fashion training. I just went out there and figured it out.
Because I had no one to model myself after or to learn from, my learning curve was steep and full of mistakes.
I wasted years because I made so many mistakes.
Everything was trial and error for me. I didn't know what was going to work and what wasn't until I implemented it and observed the results.
Truth be told, the first three years of my business were painfully slow.
Today, you have a multitude of style and fashion schools to choose from. Unfortunately, most are taught by 'teachers' who've never built a business or even worked in the real world market. It's all theory. What you need is practical advice from someone doing the exact thing you want to be doing.
Not only am I a profitable personal stylist in real time, I've been training others for the last 7 years on how to do it because I have needed to hire stylists for my own business.
I have struggled to find good stylists who understand all elements of styling and business (even ones with "certifications") and decided to create my own courses and programs that teach the real deal.
I've walked in your future shoes. And I want to show you everything you need to know so you can walk in them asap!
My journey as an entrepreneur has been the hardest thing I've done in my life.
I'm not going to lie.
Figuring out how to make business work, make enough money to not only survive, but thrive, and work a schedule that truly has time freedom is difficult.
But having my own business was the reason that I was able to up and move to Singapore when I met the love of my life (now my husband) without too much fanfare. It was so worth it. And doing what I do is incredibly rewarding, despite some of my darkest days.
I created this program to show you how I did it. Hopefully, to make it easier for you. There's a lot to becoming a personal stylist / fashion entrepreneur in this digital age, much more than just knowing how to dress someone flawlessly.
Perhaps you have a voice whispering to you that you're meant to do this.
That you want your life to be about helping people with your gifts and not feeling trapped in some 'soul-sucking job' that you're slowly dying in. That you want to work your passion and share your talents, but you don't yet know how to turn it into a profitable business.
I'm guessing that, if you're reading this, you're ready to change that. That inner voice is right and you should listen.
But you're lonely. You're scared. You're lost.
Maybe you have a fairly successful styling business, but you feel stuck. You're plateauing and you're not really getting any closer to what you want to achieve. You have a long list of 'tasks' that you keep checking off but you're still flailing.
Or you're overworked, you're lacking inspiration, and you feel like you're just wasting your time and spinning your wheels.
You need help. Something needs to change.
Sure, there is a tiny chance that you might be able to do this alone - but why on earth would you want to?
You need a way to set yourself up for success.
I have walked in the exact shoes you want to walk in. There is no need for you to re-invent the wheel. Let me show you how...
...How to build your unique brand, market effectively, sell without selling, create the proper relationship cycle, discover how to turn your online presence into a money-making machine that changes people's lives for the better, and so much more.
Here's What You'll Learn in the Ultimate Personal Styling Business Program
This program is an online video-based training program that shows you step-by-step how to turn your personal styling business dreams into reality. Our comprehensive curriculum is outlined below so you know what you're getting with your investment.
Here is your complete business solution to the question "How do I become a personal shopper and stylist?"
The program is broken down into 5 core training modules with 35 lessons and that you will have unlimited access to, including updates.
All course materials, including streaming videos, MP3s, transcripts, cheat sheets and more are within our online student portal.
MODULE 1 / INTRODUCTION & YOUR MAP
In this Module, you'll clarify your business vision and set inspiring growth goals. You have to know where you want to go in order to end up there. This map will guide you with a proven plan, and get you crystal clear on what you need to focus on to build a strong and successful business. Every outstanding business is built on a strong foundation.
Most stylists, and artists in general, lack focus and a plan. They know how to do their creative work but they have no idea what they should be working on to grow their business or to acquire more clients. Learn how to get started and discover the key steps and strategies that you will need to put into place to get where you want to go.
MODULE 2 / THE STYLIST'S MASTER PLAN
In this Module, you'll harness your unique strengths, personality, and skills to inspire people to buy. Plus, discover what you want so you can make aligned decisions for your business. If your business is not set up to be uniquely sustainable for you, it will always be a struggle.
You'll learn about your ideal customer avatar (the type of clients you should work with); figure out the right offerings for your customer; understand the factors behind pricing your offerings; create different streams of revenue that are right for your business; and recognize when clients are ready to purchase.
MODULE 3 / THE 14-S STYLING CONSULTATION SYSTEM
In this Module, I will detail the entire process of the consultation with a client. It is easily organized into my 14-S Styling Consultation System.
You’ll learn the exact steps you should take in all areas of the style consultation from pre-sale to follow-up.
MODULE 4 / THE BREAD & BUTTER OF BUSINESS STRATEGIES
In this Module, you'll navigate the complicated land of left brain business must-do's.
Activities like building your website; getting your hosting and design right; clearing up complicated web terms like URLs, domains, hosting, etc.; naming and branding your business; how to work with the right experts; choosing merchant and payment accounts; and more...
MODULE 5 / MARKETING TACTICS FOR THE MODERN ENTREPRENEUR
In this critical Module, we've made a few updates to lower the investment for our course but increase your business education. You will get a detailed introduction to how Michelle markets her services. Then Michelle will further guide you to the best, most affordable source of marketing geniuses to help you master the tools of genuine influence and inspire your customers to buy - in a way that has integrity and aligns with your values.
"Build it and they will find it" is not a marketing strategy. "Hope and pray" is not a marketing strategy. Just because you launch a website and have a system doesn't mean people can find you.
We know the experts who will help you learn everything from creating sales letters; to crafting landing pages that convert; to building your list; to setting up your conversion funnels; to building the "right" relationship with your potential customers, to creating email marketing sequences that lead to increased engagement and sales.
Elevate your brand experience to build trust and skyrocket sales.
COMPLETE AND COMPREHENSIVE ONLINE PERSONAL STYLIST TRAINING FROM YOUR HOME OR WORK
Everything is Online. No Travel Required — Learn At Your Own Pace.
YOU WILL HAVE INSTANT & UNLIMITED ACCESS TO YOUR COURSE
Your course is available on-demand, 24/7, so you can learn at your own pace, on your own time, and on any device.
You’ll have lifetime access to the entire library of training materials inside the member portal and can revisit and review as often as you like. That includes updates and new materials.
YOU'RE BUILDING SYSTEMS - EVERY SUCCESSFUL BUSINESS HAS STRATEGIC SYSTEMS
Systems Are Essential. I have strategically designed this program to help you implement the latest tools, proven strategies, and simple systems in your business to thrive and easily scale.
OVERCOME THE OVERWHELM AND INTIMIDATION OF BUILDING A BUSINESS AND EXPERIENCE THE ADVENTURE
Building a business is like wandering into a forest. Don't leave home without your map! Or a guide! I will help you set a solid foundation for your long-term success with proper guidance. Avoid wasting your valuable time with critical mistakes, bad decisions, and steps that get you nowhere. I am your experienced guide ready to show you how to get exactly where you want to go — in style of course!
LEAP FORWARD WITH PRIVATE MENTOR PHONE CALLS
(If Purchased with Program)
Sometimes you just need some tender-lovin' personal attention for your individual circumstances. I am offering individual, private, one-hour consulting calls to cover whatever challenges, questions, blocks, or opportunities are appearing in your business. Depending on your course package, you can schedule 1 to 3 one-hour mentor training calls with me (subject to my availability).
I will focus on your specific issues. If you ever wanted a successful stylist's eyes on your business, this is your chance! We’ll meet by Skype or by phone to go over your unique concerns and challenges. I will provide specific insights, suggestions, recommendations, and action steps to help you take your business to that next level — whatever it might be.
RESOURCES & TOOLS
Recommended resources and tools that I find, have researched, and use to grow my businesses. This will include everything from wardrobe sheets and checklists to software and platform recommendations. Why waste time trying to figure out what you need when I’ve done the work for you?
YOU'RE BUILDING WEALTH.
Wealth is not just financial. It is spiritual. It is emotional. It is intellectual. It is physical (e.g. being rich in health).
When you spend the hours of your days and life on something that fulfills you; that brings happiness not only to you but to others; that allows you to use your passion to improve people's lives and even improve the world; that allows you to live the life you want and spend your time the way you want with the people you love....that's wealth. That's what true riches are.
You are one click away from taking control of your life and learning the steps towards making your dream career into a physical reality.
If you want a styling business that motivates and excites you everyday, you will need to structure it like so.
Learn to live your life by your design, instead of letting others direct where you go .
I can show you how to build a profitable business – that works for you.
This course will not only save you thousands of dollars, but can easily save you weeks (if not months, or even years) of time researching and learning how to package, position and sell your products and services. Not to mention the revenue you're missing everyday you're not operating. For most stylists, just one personal styling client could easily cover the cost of this course.- Michelle McFarlane // Founder and Head Stylist of The Shopping Friend Personal Stylists
You get your Master Plan, the 14-S Style System, Extensive Business and Marketing Strategies, and Resources & Tools
Enjoy instant, unlimited, lifetime access to your course 24/7
Learn how to create a business strategy and use smart online marketing to not only drive higher profits but live your higher purpose
Save hundreds of dollars with this Course Combo that includes One-on-One Mentoring
You get your Master Plan, the 14-S Style System, Extensive Business and Marketing Strategies, Resources & Tools AND Expert Professional Phone Support
Learn how systems, processes, and automation can take your business to the next level
You get your Master Plan, the 14-S Style System, Our Business and Marketing Strategies, and Resources & Tools
Learn how systems, processes, and automation can take your business to the next level
Extra time and training carved out just for you with live private coaching to focus on individul issues that you are experiencing with your business.
Frequently Asked Questions
We know you have questions and we know you have to be informed to make great decisions! Here are some of the typical questions that we get and our answers!
Who is The Ultimate Personal Styling Business Program For?
If you have ever wondered how to become a personal shopper and stylist, this is your 100% complete answer. The Ultimate Personal Styling Business Program is specially designed for aspiring and ambitious personal shoppers and stylists. This program is for you if your passion is fashion, you want to help people improve their lives by helping them develop their personal style, and you want to build a successful business or career around that. No matter where you live. Our online courses are offered worldwide.
Is there really information in this course that I don't already know, couldn't figure out myself, or find online for free?
Let's be honest. You could definitely find all this information online. Free? I'm not so sure. And who knows how long it would take you to accumulate this info. Plus, when you don't know what you need to know, how do you find it? It took me a good 7-9 years to acquire the majority of the information I know now. And it wasn't free. I had to pay thousands for coaches and courses. I even lost money on silly mistakes because I wasn't experienced enough to recognize they weren't smart decisions.
Is this program as comprehensive as all the other style schools? Why are those schools charging between $2,000 and $6,000 for their personal styling courses?
My online personal styling business program is as complete and comprehensive as what is offered by all the well known style schools in LA and NY, physical and online. Perhaps even more. I have built profitable styling businesses in LA, NY, Denver, and Singapore before creating this course. Part of the reason I can charge reasonable rates is because we're online; we don't have a brick & mortar location that we have to pay rent for.
But the #1 reason is because I've been right where you are. And I want this training to be as accessible to as many as possible. And I know for some, this is still a tough cost to come up with. But the value of this program far exceeds this price tag.
Can I successfully do this?
I firmly believe this with all my heart. You are what you think. If you think you can do this, you most definitely will. If you think you can't do this, you most likely will not. Barring situations that are out of our hands, if you take these steps and follow them properly, you have a very high chance of having a successful personal styling business. Dr. Norman Vincent Peel said, "if you think in negative terms, you get negative results. If you think in positive terms, you will achieve positive results." Plus, everything in this course is doable. It's not necessarily easy. But if you're low-tech, that's okay, these tools help you overcome that.
Are your courses offered in any other language?
Sorry, only English for now. We'll look into it though!
Does this course teach fashion styling? Things like Color Analysis, Body Proportion and Shape, Design Elements, Fabric & Texture Principles, and Clothing Fit & Function?
No, those lessons will be covered in our Fashion Styling Course.
This course covers the business of a personal shopper and stylist. You'll learn what having a career in this industry entails, how to start your business, how to market yourself, how to do client consultations, how to shop and style a variety of clientele, how to scale up and grow your client list, how to properly set yourself up legally, how to make your styling business profitable, etc...
Can a personal shopping and styling business succeed anywhere in the world?
No, definitely not. Some places in the world are not great environments to grow a styling business. However, there are hundreds of cities where a personal shopping and styling business could flourish. If you live in a location where the economy is decent, and the culture values image and style, you're probably good. Any big city is generally good breeding ground for this type of business. Be aware of the environment or the locale that you are trying to start your business in. Be realistic. A good sign is if other personal shoppers and stylists work in your city and it looks like they have established businesses.
Do you have a payment plan for your courses?
Absolutely. Many of our students find that it's financially easier for them to break up their payment over the course of a few months, we've got you taken care of. Just scroll up to our payment plans and choose from the one time payment plans or the 3-month payment plan whichever best suits you.
How long will this take?
Honestly, it just depends on you. How fast you consume your lessons. How quickly you implement what you learn. What kind of content you set up. What marketing tactics you start to use.
Setting up and growing a business is hard work. Some businesses take months to start seeing a profit, some even years. It really does depend on you. I am wary of instructors or courses that promise a completely successful business in a matter of months. Running a business is tough and figuring out your systems and how you run your business takes time. But I can promise you that if you take this course and implement properly and timely, you will be in a far different place this time next year. And moving forward and towards your goals is a better place to be in than just standing still.
I will say that some of my really motivated students had their websites up and running within two weeks and even had over 3 practice styling sessions under their belts using their friends or family members. It will only take you a few hours to get started and you can start applying some of the strategies immediately. Some of my students who completed the training and implemented strategic marketing and email lists have seen traffic increases and new followers in under 2 months when they learned all the steps. A few my students (I'm so proud!) have even seen sales within their first two months of launching!
The only person who succeeds is the person who is progressively realizing a worthy ideal.Earl Nightingale
Join Us! This is your time. This is your life. I am ready and excited to help you set up an amazing business.
A goal without a plan is just a wish. And wishes are for dreamers.
The Ultimate Personal Styling Business Program is part of our continuing education online for creatives and stylists.
I will equip you with the exact tools, strategies, and steps you need to take to make your styling dream a reality. It's time for you to wake up in the morning looking forward to each day!
This is an investment in your career. And your life. How much would you pay for an MBA? The value of this course = $15,000+ seeing as it can help you build an entire new career. But you get it for $797.
It's time to launch the business of your dreams. I can help you. Now is the time to design your life the way you want to live it!
WHY DID I CREATE THE ULTIMATE PERSONAL STYLING BUSINESS PROGRAM?
Initially, I did it because I needed great stylists on The Shopping Friend's team. But I've built out the program far more advanced than my team of stylists needs. Why?
The #1 reason is because I've been right where you are. And the 800+ stylist inquiries I've received over the last few years tells me there are creatives around the world who need help learning how to build their own businesses.
The first five years of my business were spent juggling Every. Single.Thing. Pulling all-nighters, frantically mucking about with my website code at 2 AM, guessing at how to brand, and working with clients who weren't right for my services.
I've been in a place where I was drowning, couldn't pay my bills, and was burnt out "working my passion". I've been trapped and experienced many dark nights of prayer for hope and answers.
Sure, I could've quit, but after being an actress and model, the thought of a 'regular 9-5' job terrified me.
So I got to work: hiring experts, finding mentors, taking courses, reading powerful books on life design, productivity, marketing, and entrepreneurship. I applied and tested idea after idea to The Shopping Friend to discover what worked best.
I've been down a long learning road, with way more miles to go, but I have finally found results that bring me joy and fulfillment...more revenue, more working on what I want to work on, more life, more hope.
Let's do the same for you, shall we?
work my passion + make a living...YES PLEASE!