How to Build Your Personal Styling Business IN UNDER A YEAR So You Can Stop Working Jobs You Hate



Welcome! To all the established Stylists, the Styling newbies, and the savvy Fashionpreneurs!

I'm here to make it easier for you to set up, launch, and grow a complete and profitable personal styling business.

So you can make your dream business a reality!

You can do this.

You don't have to choose between making money and loving what you do.

This program is for you if you:

  • Never had a client or owned a business.

  • Are already a personal stylist but have no real, steady business.

  • Are struggling to get your business to the next level.

  • Can't figure out how to make a consistent living.

You'll learn the skills, strategies, and tools you need to bring your dream business to life.

In this program, I'll show you, step by step, how to:

  • Create your dream business blueprint

  • Discover the secrets that successful entrepreneurs use to drastically accelerate their results.

  • Use the latest tools of entrepreneurship to become a successful personal shopper and stylist.

  • Show you how to run a profitable and value-driven business that could profoundly change your life.

Unlike other style or fashion schools, I go in-depth into the 5 keys of the business side of styling so you can actually succeed and make a living.


Whether you're a total beginner or an experienced personal stylist, I can help you build and grow a business that will bring you more joy, prosperity and freedom.






















how-to-become-a-personal-shopper-stylistHi friend, I'm Michelle. My mission is to help you design and create the life and calling that you were meant to live, for you and the world.

I am the founder of Stylist School Online and the premier personal styling company, The Shopping Friend.

I have successfully styled over 700 men and women and have hundreds of five-star reviews.

Do you desire:

  • Time-freedom?

  • To work your passion?

  • To look forward to your days with excitement?

  • To quit the grind and get away from jobs you hate?

  • To travel and make an income while you're traveling?

  • To spend quality time with your family?

  • To work from anywhere?

    And to do all that while making a good living and stop struggling financially?

If you said YES to any of the above, let me just tell you that you CAN do it.

My businesses allowed me to do just that: travel the world, make time for my family, and work from anywhere.

After years of working as a model and actress in NYC and LA, constantly worrying about how to make money between jobs, I began to hungrily crave

  • flexibility

  • freedom

  • financial security

  • and working for myself 

It eventually became the primary vision for my life.


I DIDN'T START HERE. I started out just like you.

I was modeling and acting when I stumbled across my first personal styling client.

I didn't even know personal styling was a job until someone asked me for my help.

Then I realized that this was a solution to so many people's image and style issues and I could be of service to them and build an actual business.

So I worked with my first 5 clients for free and then put out a tiny free ad in New York City, advertising my services.

From there I figured the rest out.

A couple years later I launched my first website.

There were no personal styling courses at the time and I had no formal fashion training.

I just went out there and figured it out.

Because I had no one to model myself after or to learn from, my learning curve was steep and full of mistakes. I'm offering you a way to avoid that path.

I wasted years because I made so many mistakes.

Everything was trial and error for me.

I didn't know what was going to work and what wasn't until I implemented it and observed the results.

Truth be told, the first three years of my business were painfully slow.

Today, you have a multitude of style and fashion schools to choose from. Unfortunately, some are taught by 'teachers' who've never built a PROFITABLE business themselves OR they're charging ridiculous prices.

Have you seen them?

There are all these stylists who have their own "be a personal stylist" programs.

They are charging THOUSANDS.

In my humble opinion, that's almost just rude. And greedy.

My question is, are they making their money being a personal stylist or selling programs to people?

Maybe both, I don't know. But charging that amount is obscene.

What do you get if you learn from me?

You get a profitable personal stylist (in real time), who has trained others for the last decade on how to do it because I have needed to hire stylists for my own business.

The struggle to find good stylists, for my team, who understand all elements of styling and business (even ones with "certifications") was real for me. 

I decided to create my own courses and programs to teach the real deal.

You're going to discover all the business keys you need to build, succeed and realize your dream life.

At a reasonable price!

What you need is practical advice from someone doing the exact thing you want to be doing, so you can model after me using a proven formula that works.

I've walked in your future shoes. And I want to show you everything you need to know so you can walk in them asap!




My journey as an entrepreneur has been the hardest thing I've done in my life. What about you?

I'm not going to lie.

Figuring out how to make business work, make enough money to not only survive, but thrive, and work a schedule that truly has time freedom is difficult. 

But being an entrepreneur has brought me more happiness and fulfillment than I ever could have imagined.

Having my own business was the reason that I was able to up and move to Singapore when I met the love of my life (now my husband) without too much fanfare.

Having my own business was the reason that I was able to still earn money during the 7 months of pregnancy that I was bedridden due to hyperemesis gravidarum.

It was so worth it. And doing what I do is incredibly rewarding, despite some of my darkest days.

I created this program to show you how I did it and to make it easier for you so you don't waste money and years trying to "figure it out".

The Ultimate Personal Styling Business Program is an online, self-study business course designed for personal stylists who are ready to elevate their business and design a lifestyle of their choosing.

There's a lot to becoming a personal stylist / fashion entrepreneur in this digital age, much more than just knowing how to dress someone flawlessly.

Perhaps you have a voice whispering to you that you're meant to do this?

That you want your life to be about helping people with your talent and not feeling trapped in some 'soul-sucking job' that you're slowly dying in.

That you want to work your passion but you don't yet know how to turn it into a profitable business.

I'm guessing that, if you're reading this, you're ready to change that. That inner voice is right and you should listen.

But you're lonely. You're scared. You're lost.

Maybe you have a fairly successful styling business, but you feel stuck.

You're plateauing and you're not really getting any closer to what you want to achieve.

You have a long list of 'tasks' that you keep checking off but you're still flailing.

Or you're overworked, you're lacking inspiration, and you feel like you're just wasting your time and spinning your wheels.

You need help. Something needs to change.

Sure, there is a tiny chance that you might be able to do this alone - but why on earth would you want to?

You need a way to set yourself up for success.

I have walked in the exact shoes you want to walk in. There is no need for you to re-invent the wheel. Let me show you how to...

  • Build your unique brand

  • Market effectively

  • Sell without selling

  • Create the proper relationship cycle

  • Design your business practices the right way so your clients are happy, repeat clients

  • Discover how to turn your online presence into a money-making machine that changes people's lives for the better

  • And so much more...





Here's What You'll Get in Your Ultimate Personal Styling Business Program

* An online video-based training program that shows you step-by-step how to turn your personal styling business dreams into reality.

* Business and Marketing secrets. There are steps to success that so few marketing "gurus" will not reveal without you having to pony up thousands of dollars. It's a bit disgusting. You will discover them in this program.

* Unlimited, life-time, exclusive membership access, 24/7. You can review the information you need anytime and anywhere from your computer, tablet or phone.

* Your complete business solution to the question burning in your mind, "How do I become a personal shopper and stylist?"

* 5 core training modules, your 5 keys to a successful styling business, with 35 lessons that you will have unlimited access to, including updates.

* All course materials, including streaming videos, wardrobe checklists, cheat sheets, recommended vendors and more are within our online student portal.

* 14-Day Money Back Guarantee. If this course is not right for you and you get no value from it, please email us at and we will refund your money.

* Our comprehensive curriculum is outlined below so you know what you're getting with your investment.







$147​ VALUE - INCLUDED in the Ultimate Personal Styling Business Program!

In this Module, you'll clarify your business vision and set inspiring growth goals.

You have to know where you want to go in order to end up there.

This map will guide you with a proven plan, and get you crystal clear on what you need to focus on to build a strong and successful business.

Every outstanding business is built on a strong foundation.

Most stylists, and artists in general, lack focus and a plan.

They know how to do their creative work but they have no idea what they should be working on to grow their business or to acquire more clients.

Learn how to get started and discover the key steps and strategies that you will need to put into place to get where you want to go.





$197​​ VALUE - INCLUDED in the Ultimate Personal Styling Business Program!

In this Module, you'll harness your unique strengths, personality, and skills to inspire people to buy.

Plus, discover what you want so you can make aligned decisions for your business.

If your business is not set up to be uniquely sustainable for you, it will always be a struggle.

You'll learn:

  • about your ideal customer avatar (the type of clients you should work with)

  • figure out the right offerings for your customer

  • understand the factors behind pricing your offerings

  • create different streams of revenue that are right for your business

  • and recognize when clients are ready to purchase.





$297​​​ VALUE - INCLUDED in the Ultimate Personal Styling Business Program!

In this Module, you will discover the entire process of the client consultation. 

You will gain complete clarity so you can deliver a successful styling consultation for your clients

It is easily organized into my 14-S RAVE Styling Consultation System.

You’ll learn the exact 14 steps you need to take in all areas of the style consultation, from pre-sale to follow-up, so your clients will always RAVE about you.






$297​​​ VALUE - INCLUDED in the Ultimate Personal Styling Business Program!

In this Module, you'll navigate the complicated land of left brain business must-do's.

Activities like:

  • building your website

  • getting your hosting, content and design right

  • clearing up complicated web terms

  • domains and hosting

  • naming and branding your business

  • how to work with the right experts

  • choosing merchant and payment accounts

  • and more...






$347​​​ VALUE - INCLUDED in the Ultimate Personal Styling Business Program!

In this critical Module, we've made a few updates to lower the investment of our course for you but increase your business education.

Get a detailed introduction to how I market my services.

You will then be guided to the best, most affordable sources of  digital marketing to help you master the tools of genuine influence and inspire your customers to buy - in a way that has integrity and aligns with your values.

"Build it and they will find it" is not a marketing strategy.

"Hope and pray" is not a marketing strategy.

Just because you launch a website and have a system doesn't mean people can find you.

I will guide you to help you learn everything from:

  • creating sales letters

  • to crafting landing pages that convert

  • to building your email list

  • to setting up your conversion funnels

  • to building the "right" relationship with your potential customers

  • to creating automated email marketing sequences that lead to increased engagement and sales

Elevate your brand experience to build trust with your clients so you can skyrocket your sales and start building your dream life.


Yours Now for just $297 USD.

That's 77% off!





    Everything is Online.

    No Travel Required.


    Your course is available on-demand, 24/7, so you can learn at your own pace, on your own time, and on any device.

    You’ll have lifetime access to the entire library of training materials inside the member portal and can revisit and review as often as you like.

    That includes updates and new materials.


    Systems Are Essential.

    I have strategically designed this program to help you implement the latest tools, proven strategies, and simple systems in your business to thrive and easily scale.


    Building a business is like wandering into a forest.

    Don't leave home without your map! Or a guide!

    I will help you set a solid foundation for your long-term success with proper guidance.

    Avoid wasting your valuable time with critical mistakes, bad decisions, and steps that get you nowhere.

    I am your experienced guide ready to show you how to get exactly where you want to go — in style of course!


    That's right. If this program turns out to not be right for you, email us within 14 days of purchase and we will refund you.

    I only want the motivated doers who find value in this to be part of our community.


    (Available Only For Members to Purchase)

    Sometimes you just need some tender-lovin' personal attention for your individual circumstances.

    I offer members the opportunity to purchase private, one-hour consulting calls.

    We'll cover whatever challenges, questions, blocks, or opportunities are appearing in your business. (Private consulting is subject to my availability).

    I will focus on your specific issues.

    If you ever wanted a successful stylist's eyes on your business, this is your chance!

    We’ll meet by Skype or by phone to go over your unique concerns and challenges.

    I will provide specific insights, suggestions, recommendations, and action steps to help you take your business to that next level — whatever it might be.


    Recommended resources and tools that I find, have researched, and use to grow my businesses.

    This will include everything from wardrobe sheets and checklists to software and platform recommendations.

    Why waste time trying to figure out what you need when I’ve done the work for you?


    Wealth is not just financial.

    It is spiritual.

    It is emotional.

    It is intellectual.

    It is physical (e.g. being rich in health).

    When you spend the hours of your days and life on something that fulfills you, that brings happiness not only to you but to others.

    It allows you to use your passion to improve people's lives and even improve the world.

    It allows you to live the life you want and spend your time the way you want with the people you love.

    That's wealth. That's what true riches are.

You are one click away from taking control of your life and learning the steps towards making your dream career into a physical reality.

If you want a styling business that motivates and excites you everyday, you will need to structure it like so.
Learn to live your life by your design, instead of letting others direct where you go .
I can show you how to build a profitable business – that works for you.

Get Immediate Access
  • - Sandi Mele // Personal Stylist and Founder of The Style Shop in Denver
    I took Stylist School and only wish I had found it sooner! Rather than trying to figure out a way to apply all of the marketing information I had found online to my own niche as a personal stylist, this program taught me a step-by-step marketing system that now has me sitting on the first page of Google results in my area. It was incredibly valuable to learn the marketing side of the business along with the styling side of the business, and the videos on how to work with and wow clients are SO good I could watch them again and again. I think about what I learned from this course all the time, and I'm so grateful for the opportunity to learn from the very best in the biz. You'll be amazed at the value you get when you enroll in Stylist School!
    - Sandi Mele // Personal Stylist and Founder of The Style Shop in Denver

Frequently Asked Questions

You probably have questions.  And you have to be informed to make great decisions! Here are some of the typical questions that we get and our answers!


Q: Who is The Ultimate Personal Styling Business Program For?

A: If you have ever wondered how to become a personal shopper and stylist as a profession, this is your 100% complete answer.

The Ultimate Personal Styling Business Program is specially designed for aspiring and ambitious personal shoppers and stylists.

Whether you are a complete beginner or have been in the business for a few years.

This program is for you if:

  • Your passion is fashion.

  • You want to help people improve their lives by helping them develop their personal style.

  • You want to build a successful business or career around that.

  • You want to work for yourself and stop the maddening rat race.

No matter where you live. Our online courses are offered worldwide.


Q: Is there information in this course that you don't already know, couldn't figure out yourself, or find online for free?

A: Let's be honest.

You could definitely find all this information online.

Free? I'm not so sure.

And who knows how long it would take you to accumulate this info.

When you don't know what you need to know, how do you find it?

It took me 18+ years to acquire the majority of the information I know now.

And it wasn't free.

Wasting time is never free. It's quite costly actually.

Not to mention the thousands I paid for different coaches and courses.

Searching for someone to fill in my gaps of knowledge and help me organize what I had learned in a sensible way.

I even LOST money on silly mistakes because I wasn't experienced enough to recognize they weren't smart decisions.


Q: Is this program as comprehensive as other personal stylist courses? Why are those programs charging between $2,000 and $6,000 for their personal styling courses?

A: I don't really know why those people charge so much.

I honestly think it's a bit ridiculous.

The only thing I can think is Greedy Guru Syndrome.

Which is something that annoys me to no end.

My online personal styling business program is as complete and comprehensive as any other style business program, which I don't actually see that many of.

I have built profitable styling businesses in LA, NY, Denver, and Singapore before creating this course for you.

You will learn how to build a profitable personal styling business here.

If I charged thousands of dollars, so few people would have access to this info. That doesn't sit well with me.

The #1 reason this is affordable is because I've been right where you are.

I could not have afforded thousands of dollars the first 5 years of my business.

I want this training to be as accessible to as many as possible.

I know for some, this is still a tough cost to come up with, forget charging thousands.

One thing I can assure you, the value of this program far exceeds the price tag. 


Q: Can you successfully do this?

A: I firmly believe,with all my heart, that you can. Because...

  • You are what you think.

  • If you think you can do this, you most definitely will.

  • If you think you can't do this, you most likely will not.

  • Barring situations that are out of our hands, if you take these steps and follow them properly, you have a very high chance of having a successful personal styling business.

Dr. Norman Vincent Peel said, "if you think in negative terms, you get negative results. If you think in positive terms, you will achieve positive results."

Plus, everything in this course is doable.

And figureoutable.

It's not necessarily easy. But if you're low-tech, that's okay, these tools help you overcome that.



how to become a personal shopper and stylist

Q: Does this course teach fashion styling? Things like Color Analysis, Body Proportion and Shape, Design Elements, Fabric & Texture Principles, and Clothing Fit & Function?

A: No, those lessons can easily be learned at your local community college or an online course.

We have members from over 60 countries. Fashion styling differs culture to culture, country to country.

This course covers the business of a personal shopper and stylist.

In this course you'll learn:

  • what having a career in this industry entails,

  • how to start your business,

  • how to market yourself,

  • how to do client consultations,

  • how to shop and style a variety of clientele,

  • how to scale up and grow your client list,

  • how to properly set yourself up legally,

  • how to make your styling business profitable, etc...


Q: Can a personal shopping and styling business succeed anywhere in the world?

A: No, definitely not.

Some places in the world are not great environments to grow a styling business.

However, there are hundreds of cities where a personal shopping and styling business could flourish.

If you live in a location where the economy is decent, and the culture values image and style, you're probably good.

Any big city is generally good breeding ground for this type of business.

Be aware of the environment or the locale that you are trying to start your business in.

Be realistic.

A good sign is if other personal shoppers and stylists work in your city and it looks like they have established businesses.


Q: How long will this take?

A: Honestly, it just depends on you.

How fast you consume your lessons.

How quickly you implement what you learn.

What kind of content you set up.

What marketing tactics you start to use.

Setting up and growing a business is hard work.

Some businesses take months to start seeing a profit, some even years.

It really does depend on you.

I am wary of instructors or courses that promise a completely successful business in a matter of months.

Running a business is tough and figuring out your systems and how you run your business takes time.

But I can promise you that if you take this course and implement properly and timely, you will be in a far different place this time next year.

And moving forward and towards your goals is a better place to be in than just standing still.

Some of my really motivated students had their websites up and running within two weeks and even had over 3 practice styling sessions under their belts using their friends or family members.

It will only take you a few hours to get started.

You can start applying some of the strategies immediately.

Some of my students who completed the training and implemented strategic marketing and email list setup have seen traffic increases and new followers in under 2 months when they learned all the steps.

A few my students (I'm so proud!) have even seen sales within their first two months of launching!


What The Ultimate Personal Styling Business Program is NOT...

This Course is NOT a Passive "Information Download".

This course is not about just sitting back learning a bunch of steps and then doing nothing with it. This is an implementation-focused course.

The purpose isn't to consume a bunch of information, it's to guide you through a system of exercises and actions that lead you to the desired result.

Don't sign up for this if you don't want to do the real work. This product is not for "info product tourists."

Nothing on this page is to be construed as an income guarantee. There's absolutely no guarantee that you will make an income. Remember, you are an entrepreneur, not an employee. There are no guarantees for entrepreneurs.

I'm going to teach you knowledge, skills and a craft of building a successful personal styling business. Like any skill or craft, it's all in the doing. You can't read a book about sewing and have a shirt materialize in your life. You can't consume this course and expect income to happen.

Buy this course if you want to learn skills. Don't buy it if you just want another shiny object in your life.



  • - Michelle McFarlane // Founder and Head Stylist of The Shopping Friend Personal Stylists
    This course will not only save you thousands of dollars, but can easily save you weeks (if not months, or even years) of time researching and learning how to package, position and sell your products and services. Not to mention the revenue you're missing everyday you're not operating. Just one personal styling client would easily cover the cost of this course.
    - Michelle McFarlane // Founder and Head Stylist of The Shopping Friend Personal Stylists

Join Us! This is your time. This is your life. I am ready and excited to help you set up an amazing business.


personal-stylist-michelle-mcfarlane-instructor-smA goal without a plan is just a wish. And wishes are for dreamers.

The Ultimate Personal Styling Business Program is part of our continuing education online for creatives and stylists.

I will equip you with the exact tools, strategies, and steps you need to take to make your styling dream a reality. It's time for you to wake up in the morning looking forward to each day!

This is an investment in your career. And your life.

How much would you pay for an MBA?

The value of this course = $15,000+ seeing as it can help you build an entire new career.

But you don't have to pay $15,000. Or even $1,285 which is what the course retails for. You get it TODAY for only $147.

It's time to launch the business of your dreams. I can help you. Now is the time to design your life the way you want to live it!




Initially, I created the course because I needed great stylists on The Shopping Friend's team.

I've now built out the program far more advanced than my team of stylists needs. Why?

For you.

I've been right where you are.

And the 800+ stylist inquiries I've received over the last few years tells me there are creatives around the world who need help learning how to build their own businesses.

The first five years of my business were spent juggling Every. Single.Thing.

Pulling all-nighters, frantically mucking about with my website code at 2 AM, guessing at how to brand, and working with clients who weren't right for my services.

I've been in a place where I was drowning, couldn't pay my bills, and was burnt out "working my passion".

I've been trapped and experienced many dark nights of prayer for hope and answers.

Sure, I could've quit, but after being an actress and model, the thought of a 'regular 9-5' job terrified me.

So I got to work: hiring experts, finding mentors, taking courses, reading powerful books on life design, productivity, marketing, and entrepreneurship.

I applied and tested idea after idea to The Shopping Friend to discover what worked best.

I've been down a long learning road, with way more miles to go, but I have finally found results that bring me joy and fulfillment...more revenue, more working on what I want to work on, more life, more hope.

Let's do the same for you, shall we?


work your passion + make a living...YES PLEASE!

Calm your fears. Deep breath. This is going to change your life.